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In the wake of the recent Adria Richards scandal, companies should once again be thinking very carefully about their social media policies. What an employee can and cannot do online should be made clear from the beginning in order to minimise risk for both parties. There’s no point in waiting for something to go wrong. Read our advice on how to create your own social media policy.
With it’s introduction of Brand Pages, Amazon has joined the social media league. Now, brands/companies can apply for an Amazon Page and select products to showcase as well as post targeted marketing updates. How an Amazon Page will compete with the likes of Facebook and Google+ has yet to be seen.
In the increasingly popular world of Tweets, Likes, Pins and Plus Ones you might be forgiven for thinking that more established online promotional techniques such as search marketing may not be such an effective source of web traffic. The reality however is that search marketing – on a local, national or international scale – is [...]
Has one of your social media accounts been hacked? Or perhaps you’re looking for a list of precautions you can take to prevent future hacks? Whatever it is, we’ve covered the full list here – preventing and resolving hacks on Twitter, LinkedIn and Facebook. Most of these tips should apply to other platforms too.
Gaining a loyal following of Facebook fans isn’t just about being a brand that everybody knows. It’s about creating content that people want to share. Find out what type of content gets shared.
Social Media continues to transform the internet marketing landscape – while old favourites such as email and paid search marketing still have a significant role to play, the new shiny Facebooks, YouTubes and Twitters of the World Wide Web recommend your business have an online presence. Otherwise you risk being left behind by competitors who [...]
If you want a Facebook Page that gets shared and posts that people engage with, you’ve got to consider changing your strategy. Facebook is an increasingly visual platform. Here are a few strategies to help you get noticed and best of all, to help you have fun while doing your social media marketing.
There’s nothing more effective than a good picture. Find out more about who is using pictures to sell products and services, as well as how they’re doing it.
Pinterest isn’t just a fad. It’s a social media platform with a huge following and immense potential, especially for anyone involved in the ecommerce sector. If you own an online store, here are some things you may want to consider.