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Direct traffic isn’t just the traffic that comes directly to your site because someone has typed your URL into the address bar. There’s a lot more to it. Actually, direct traffic often includes referrals from emails, instant messenger chats, untagged social campaigns, links from HTTPS websites and much more. Read the full post to find out more. Keep an eye out for the follow up which will teach you how to make sense of more of your direct traffic.
If you use Google Analytics you know how frustrating that ‘not provided’ label is but do you know why it’s there? Turns out it’s got to do with being logged into your Google account and guess what? It’s all in the name of search privacy.
There are three very important metrics to pay attention to in Google Analytics. If you’re not already using them to inform some of your digital decisions, find out how they work and what they can tell you about your own website or about your clients websites.