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Its not been long since Google unleashed its Panda algorithm update on the world and sent legions of webmasters (and their SEOs) into a spin. The news that Panda was updating again in the Spring of 2012 was not so disturbing though as people had been through it before. Not wanting anyone to get too comfortable [...]
The number of people in the UK who own a smartphone has risen dramatically over the last few years. In 2009 approximately 38% of the adult population was smartphone users, a figure that by the first quarter of 2012 has risen to 51%. Of these, 54% reported making a habit of shopping online with their [...]
A month after webmasters were forced into complying with the EU Cookie Law, we take a look at who is doing what. From the BBC’s bold statement right down to Thomson Holiday’s almost invisible few words, find out who is in compliance and who is being a bit vague.
Now you’ve got a new business website, you need to think about how you’re going to drive traffic to it. Follow these simple steps for a fool-proof digital marketing strategy and get found online.
What does the hippie movement have in common with internet marketing for business? 4 key things – harmony with nature, a sense of community and sharing, free love and artistic experimentation.
So you think you have nothing to blog about? Wrong. Get your thinking caps on and begin plotting.
There’s a lot more to Pay Per Click Marketing than you may realize. Undertaking a retargeting PPC campaign may be just what you need to convert potential customers/clients into real leads.
In May 2011, the European Commission passed the EU Cookie Law stating that every website that saved cookies to a user’s browser would need to get the user’s permission to do so before being allowed to. Without this permission they would be in breach of the law and could potentially be fined.
There’s nothing more effective than a good picture. Find out more about who is using pictures to sell products and services, as well as how they’re doing it.
If you think that your PPC Campaign simply requires money, you’re wrong. There’s a little more to it than that. Today, the amount you pay per click is determined by your Cost Per Click bid, your Click Through Rate and your Quality Score. Find out how you can improve you can improve your Adwords Campaign.