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Persona-centric web design is growing in popularity. It’s the type of design that takes your target audience into account. Instead of simply creating a pretty website, here’s where you’ll find out what you need to do to create/direct a website that brings in business, that gets your message across and that it a pleasure to use.
Improving how your page ranks in search engines may be simpler than you realize. A poor rank could well be down to the fact that you have two separate URLs – a domain name with a www. and one without. If one of these URLs is not redirecting to the other, your page rank will be split and search engines will treat these sites as separate. Find out how to fix it.
If you’ve got a moment or two, grab a cup of coffee and sit down to read this story. The moral’s at the end. Scroll down to find it if you’re a victim of the ‘internet generation’ and simply don’t have the patience to read a full page of text.
If I had to name one cardinal sin in the world of business it would be this: throwing away email addresses. Just don’t. Find out what you can do with them and how powerful and important they really are.
It’s one thing having an ecommerce website, but how do you get people to buy? And better yet, how do you get people to buy as though the world is nigh? Here are a few simple steps to get you started.
Can you really enforce a law without making sure you comply with it first? The European Commission sues 5 countries over not implementing the Cookie Law, disregarding the fact that some of its own sites are still not in compliance.
While it may still be one of the new kids on the online advertising block, independent reports are indicating that Facebook advertising is in fact, for most businesses, proving to be very effective. However, as with Google Adwords, this only applies if you know how to use it properly. If you have been thinking about [...]
E-commerce is constantly changing and what was working wonderfully well for you a couple of months ago may not be so effective anymore. As technologies improve and shoppers’ expectations increase, the cost of not staying up to date with all the newest and most effective strategies for growing your E-commerce business can be high. Here [...]
If you want a Facebook Page that gets shared and posts that people engage with, you’ve got to consider changing your strategy. Facebook is an increasingly visual platform. Here are a few strategies to help you get noticed and best of all, to help you have fun while doing your social media marketing.
There are three very important metrics to pay attention to in Google Analytics. If you’re not already using them to inform some of your digital decisions, find out how they work and what they can tell you about your own website or about your clients websites.