The best marketing involves storytelling. Companies that have leveraged ‘stories’ in their marketing campaigns include Coca-Cola, Google, Nike and many more. Find out why stories have so much power over people.
Xanthos Blog
digital marketing, web development and ecommerce
Ethical Blogging
15/08/2012 By 2 Comments
Blogging to advertise your business is one thing, but blogging so that you help others is what’s really important. If you want your clients/customers to respect you, give them the answers they are looking for and provide useful, relevant information.
When Marketing becomes Mess
14/08/2012 By Leave a Comment
Great marketing is simple and clear and most important of all – it appeals to human beings. Good marketing builds long-term relationships with consumers. Find out more about how you can get started creating great online advertising and marketing.
Clever Content Marketing for E-commerce Websites
25/07/2012 By Leave a Comment
Having a great looking, functional e-commerce website is a good start to creating a positive customer experience – but is only half the story as the most important element for any e-commerce website is a steady stream of original and relevant product content. Here are some ideas for preparing a workable content marketing plan for [...]
Introducing Google+ Local
25/07/2012 By Leave a Comment
Search engine giant Google recently stepped up its efforts to win a bigger portion of the social media pie by introducing Google+ Local. Essentially, Google+ Local is the result of blending two of its existing products, Google Places (their local business directory) and Google+ (their increasingly popular social media platform which has grown to over [...]
Website Design: big company or small digital agency?
24/07/2012 By 2 Comments
If you need someone to design a website for you, how do you know who to choose? A big company may well be cheaper, but are you really getting what you need and could it be more expensive in the long run. Find out a we discuss the pros and cons of each.
Creating a Digital Marketing Strategy
20/07/2012 By Leave a Comment
Having a digital strategy is about as important as having a website. One can’t function without the other. Get started charting your digital marketing strategy with our comprehensive guide.
What is Conversion Rate Optimisation
19/07/2012 By 2 Comments
A website that has been optimized for conversions turns visitors into customers. We’ve listed 8 things you can do to improve your conversion rate. Whether you’re a service-driven business or an ecommerce business, there’s sure to be something you’ll find useful.
Design with Personality in Mind
12/07/2012 By 2 Comments
Persona-centric web design is growing in popularity. It’s the type of design that takes your target audience into account. Instead of simply creating a pretty website, here’s where you’ll find out what you need to do to create/direct a website that brings in business, that gets your message across and that it a pleasure to use.
How to increase your Page Rank with URL Canonicalization
12/07/2012 By Leave a Comment
Improving how your page ranks in search engines may be simpler than you realize. A poor rank could well be down to the fact that you have two separate URLs – a domain name with a www. and one without. If one of these URLs is not redirecting to the other, your page rank will be split and search engines will treat these sites as separate. Find out how to fix it.