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Fast loading websites: Images

page speed

Slow loading pages have a big impact on site performance. According to a survey by Akamai and Gomez.com, users will abandon a site if it doesn’t load within 3 seconds. Optimising your images for online viewing/best user experience, and a fast page load time, is one of the simplest areas to get right. We’ll walk you through the process.

13 Signs your Online Presence Sucks

Dated web design signs

If you’re wondering whether your website needs an update or whether you need a bit of constructive feedback, this post if for you. While every business is different, as is every target audience, there are a few blanket rules that apply to almost all industries. Let us know what your thoughts are!

10 Ways to Drive Customers Away from your Website

Drive Customers Away From Your Website

Sometimes its easier to know how to keep someone on your website by first understanding those things that push them away. We’ve compiled a simple list of things you shouldn’t be doing if you do want to convert browsers into leads or buyers. Continue Reading…

The New Trend – Parallax Scrolling Websites

A new trend - parallax scrolling websites

You may have noticed that not all websites adhere to the once strict principle of keeping all the important information ‘above the fold’. In fact, a good many sites now rely increasingly on the fact that a user will scroll, and keep scrolling. This is fine if your target audience primarily uses mobile devices. If they’re desktop or laptop based, you may be in for trouble.

How December 2012 Proved the Future is Mobile

The Future is Mobile

On December 25th, 2012, mobile device usage skyrocketed. In comparison to usage in the previous year, usage more than doubled. This will have consequences for the future of the web. Where should you go next? Where should you market? And what does this mean for ecommerce websites?

Good Web Design – A Case Study

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A well-designed website takes a lot of factors into account, including – navigation, homepage layout, site design and layout, branding, SEO and the checkout process.

Tags vs. Categories – What’s the Difference?

Social Policy

If you’re a seasoned blogger, you’re probably familiar with the concept of placing blog posts into certain ‘categories’ and then defining ‘tags’ for each respective blog post. If you’re new to the blogosphere, the notion of tagging and categorising your blog posts may at first be a little confusing. If you do indeed fit into [...]

Website Design: big company or small digital agency?

Digital Agency Website Design

If you need someone to design a website for you, how do you know who to choose? A big company may well be cheaper, but are you really getting what you need and could it be more expensive in the long run. Find out a we discuss the pros and cons of each.

What is Conversion Rate Optimisation

Conversion Rate Optimisation Funnel

A website that has been optimized for conversions turns visitors into customers. We’ve listed 8 things you can do to improve your conversion rate. Whether you’re a service-driven business or an ecommerce business, there’s sure to be something you’ll find useful.

Design with Personality in Mind

Design with Personality in Mind - emoticons

Persona-centric web design is growing in popularity. It’s the type of design that takes your target audience into account. Instead of simply creating a pretty website, here’s where you’ll find out what you need to do to create/direct a website that brings in business, that gets your message across and that it a pleasure to use.