On May 22, 2013, Google rolled out another change to its search ranking algorithm – Google Penguin 2.0 which is targeting web spammers and black hat SEOs. Approximately 2.3% of English-US queries were affected by the 2.0 algorithm change. In this summary we’ve also included a few pointers for avoiding a Penguin ‘slap’. Get in touch if you need more help.
Last week Facebook unveiled Graph Search – their first real attempt at getting into search. Graph Search is still in beta mode, and although you CAN request an invite, the features thus far seem very limited. In essence Graph Search is a ‘discovery tool’. You might use it to look for restaurants your friends like [...]
Google has made it easier than ever to enhance the way your website shows up on search result pages. All you’ll need to do is spend a few minutes familiarising yourself with the Google Data Highlighter. Find out more about how this will change the way your website displays in the SERPs.
In a press release on November 28th 2012, Bing warned shoppers not to get ‘Scroogled’ over the holiday season. This announcement was timed to coincide with the launch of a Bing-branded website aimed wholly at educating consumers and internet users about Google’s hypocritical practices – namely a change to how products are ranked – based on paid inclusion.
From the Google Knowledge graph to Google Local and Google Plus integration, find out more about Google’s latest changes. If you don’t have time to read this post, we’ve embedded a Slideshare presentation to enable quick and easy viewing.
Search engine giant Google recently stepped up its efforts to win a bigger portion of the social media pie by introducing Google+ Local. Essentially, Google+ Local is the result of blending two of its existing products, Google Places (their local business directory) and Google+ (their increasingly popular social media platform which has grown to over [...]
Beginning in Autumn 2012, Google Product Search becomes Google Shopping. What’s the difference between the two? Google Shopping is not free. Now, if you want your products to display in the search results, you’ve got to take out your wallet as now it’s all about Paid Inclusion.
Its not been long since Google unleashed its Panda algorithm update on the world and sent legions of webmasters (and their SEOs) into a spin. The news that Panda was updating again in the Spring of 2012 was not so disturbing though as people had been through it before. Not wanting anyone to get too comfortable [...]
Google has taken a huge step to making search more personal. A recent update to their search algorithm, entitled “Search, plus your world” will mean content from your Google + social network; will be presented along with the normal search results, when delivering results from a Google search. This is a pretty significant step to [...]
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