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The number of people in the UK who own a smartphone has risen dramatically over the last few years. In 2009 approximately 38% of the adult population was smartphone users, a figure that by the first quarter of 2012 has risen to 51%. Of these, 54% reported making a habit of shopping online with their [...]
If you are serious about attracting more website visitors via the major Search Engines, you must be prepared to publish regularly to a business blog. Blogging ticks a number of boxes in helping to improve your social media as well as search marketing objectives. Additionally, posting a consistent stream of well prepared content is a [...]
For many people the benefits of shopping online include avoiding crowded shops, easy product comparisons and the opportunity of reading product reviews, to name a few. Others however still like to see and handle products before committing to buy. While an e-commerce website can never replace the physical experience of touching, smelling or trying a [...]
You might be promoting the deal of the century, but if your email subject line isn’t right, it will never get seen. Email marketing can still be a very effective medium for building an active and loyal customer base. After all, billions of us regularly use email as a way to correspond with colleagues, friends [...]
Online sales over the Christmas period have continued the year on year upward trend for ecommerce, with 96 million UK internet visits being made to retail websites in December. This marks a whopping 19.5% increase from last year’s figures – with British consumers spending 13 million hours shopping on Boxing Day (Experian Hitwise). A key [...]
Google has taken a huge step to making search more personal. A recent update to their search algorithm, entitled “Search, plus your world” will mean content from your Google + social network; will be presented along with the normal search results, when delivering results from a Google search. This is a pretty significant step to [...]
It’s so often the case that online shops spend a significant amount of time and resources in getting new customers to their website, that they forget to pay attention to perhaps just as an important part of the sales process; the actual purchase process itself. You ignore your online checkout process at your peril, because [...]
Gone are the days of having to rely on your web developer to make the smallest of updates to your website. While your web developer will always have a key role to play in maintaining and improving your web presence, thanks to the Content Management System (CMS) they are no longer needed for the day [...]
Running promotions from your e-commerce online store is nothing new. Businesses regularly run special promotions to help improve sales and build a loyal customer base. After all, your customers like to feel they are getting a good deal. An online promotional campaign will differ from that used by a brick and mortar business in terms [...]