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As Christmas draws near, online retailers need to begin thinking about a Christmas Strategy. Statistics show that over half of people shopping for presents this year will be doing so online. If you’re looking for a few ideas, we’ve selected 10 things to help you get started – from tweaking your on-page SEO to sending out a holiday email campaign.
In the increasingly popular world of Tweets, Likes, Pins and Plus Ones you might be forgiven for thinking that more established online promotional techniques such as search marketing may not be such an effective source of web traffic. The reality however is that search marketing – on a local, national or international scale – is [...]
Google has given a greater emphasis to acquiring user reviews which could have a bearing not only on your search engine visibility, but also on your Google+ Local listing as both good and bad reviews stand to influence visitors.
Online video is no longer considered an experimental marketing and advertising method. An engaging video presentation not only gets your message across better, it also improves your social appeal – and if done right, your search engine rankings.
Social Media continues to transform the internet marketing landscape – while old favourites such as email and paid search marketing still have a significant role to play, the new shiny Facebooks, YouTubes and Twitters of the World Wide Web recommend your business have an online presence. Otherwise you risk being left behind by competitors who [...]
Online shopping statistics continue to grow according to a recent study carried out by CRR Research; 2011 online sales in the UK were £50.34 billion, up by 12% on the previous year, making up an impressive 12% of UK retail trade. The same trend can be seen across Europe with a predicted ecommerce growth of [...]
Having a great looking, functional e-commerce website is a good start to creating a positive customer experience – but is only half the story as the most important element for any e-commerce website is a steady stream of original and relevant product content. Here are some ideas for preparing a workable content marketing plan for [...]
While it may still be one of the new kids on the online advertising block, independent reports are indicating that Facebook advertising is in fact, for most businesses, proving to be very effective. However, as with Google Adwords, this only applies if you know how to use it properly. If you have been thinking about [...]
E-commerce is constantly changing and what was working wonderfully well for you a couple of months ago may not be so effective anymore. As technologies improve and shoppers’ expectations increase, the cost of not staying up to date with all the newest and most effective strategies for growing your E-commerce business can be high. Here [...]
Its not been long since Google unleashed its Panda algorithm update on the world and sent legions of webmasters (and their SEOs) into a spin. The news that Panda was updating again in the Spring of 2012 was not so disturbing though as people had been through it before. Not wanting anyone to get too comfortable [...]