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E-commerce is constantly changing and what was working wonderfully well for you a couple of months ago may not be so effective anymore. As technologies improve and shoppers’ expectations increase, the cost of not staying up to date with all the newest and most effective strategies for growing your E-commerce business can be high. Here [...]
Beginning in Autumn 2012, Google Product Search becomes Google Shopping. What’s the difference between the two? Google Shopping is not free. Now, if you want your products to display in the search results, you’ve got to take out your wallet as now it’s all about Paid Inclusion.
The number of people in the UK who own a smartphone has risen dramatically over the last few years. In 2009 approximately 38% of the adult population was smartphone users, a figure that by the first quarter of 2012 has risen to 51%. Of these, 54% reported making a habit of shopping online with their [...]
There’s nothing more effective than a good picture. Find out more about who is using pictures to sell products and services, as well as how they’re doing it.
For many people the benefits of shopping online include avoiding crowded shops, easy product comparisons and the opportunity of reading product reviews, to name a few. Others however still like to see and handle products before committing to buy. While an e-commerce website can never replace the physical experience of touching, smelling or trying a [...]
Online sales over the Christmas period have continued the year on year upward trend for ecommerce, with 96 million UK internet visits being made to retail websites in December. This marks a whopping 19.5% increase from last year’s figures – with British consumers spending 13 million hours shopping on Boxing Day (Experian Hitwise). A key [...]
It’s so often the case that online shops spend a significant amount of time and resources in getting new customers to their website, that they forget to pay attention to perhaps just as an important part of the sales process; the actual purchase process itself. You ignore your online checkout process at your peril, because [...]
Running promotions from your e-commerce online store is nothing new. Businesses regularly run special promotions to help improve sales and build a loyal customer base. After all, your customers like to feel they are getting a good deal. An online promotional campaign will differ from that used by a brick and mortar business in terms [...]