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If you have a Facebook Page for your business, you’re probably well aware of the fact that the path from ‘like’ to ‘sale’ is not direct. It’s a journey with actionable steps. To get you started, I’ve outlined 4 major factors that will help you grow your fan base, generate engagement, and improve sales.
On December 25th, 2012, mobile device usage skyrocketed. In comparison to usage in the previous year, usage more than doubled. This will have consequences for the future of the web. Where should you go next? Where should you market? And what does this mean for ecommerce websites?
With it’s introduction of Brand Pages, Amazon has joined the social media league. Now, brands/companies can apply for an Amazon Page and select products to showcase as well as post targeted marketing updates. How an Amazon Page will compete with the likes of Facebook and Google+ has yet to be seen.
As Christmas draws near, online retailers need to begin thinking about a Christmas Strategy. Statistics show that over half of people shopping for presents this year will be doing so online. If you’re looking for a few ideas, we’ve selected 10 things to help you get started – from tweaking your on-page SEO to sending out a holiday email campaign.
A well-designed website takes a lot of factors into account, including – navigation, homepage layout, site design and layout, branding, SEO and the checkout process.
A beautiful website does not equal a functional website. Find out more about the features that you need to incorporate into the design and build of your ecommerce website in order to ensure it is a success.
Online shopping statistics continue to grow according to a recent study carried out by CRR Research; 2011 online sales in the UK were £50.34 billion, up by 12% on the previous year, making up an impressive 12% of UK retail trade. The same trend can be seen across Europe with a predicted ecommerce growth of [...]
Having a great looking, functional e-commerce website is a good start to creating a positive customer experience – but is only half the story as the most important element for any e-commerce website is a steady stream of original and relevant product content. Here are some ideas for preparing a workable content marketing plan for [...]
If you’ve got a moment or two, grab a cup of coffee and sit down to read this story. The moral’s at the end. Scroll down to find it if you’re a victim of the ‘internet generation’ and simply don’t have the patience to read a full page of text.
It’s one thing having an ecommerce website, but how do you get people to buy? And better yet, how do you get people to buy as though the world is nigh? Here are a few simple steps to get you started.