‘Is it okay to tweet something that happened yesterday’ or what do we do if Iran wants to ‘Facebook friend us’? Is there a way to circumnavigate the digital world and how do you answer all the questions that arise when things are changing so fast? We’ve picked out 6 cartoons that summarise some of the idiosyncrasies of marketing in 2013. We’d love to hear your thoughts too!
If you’re wondering whether your website needs an update or whether you need a bit of constructive feedback, this post if for you. While every business is different, as is every target audience, there are a few blanket rules that apply to almost all industries. Let us know what your thoughts are!
If you have a Facebook Page for your business, you’re probably well aware of the fact that the path from ‘like’ to ‘sale’ is not direct. It’s a journey with actionable steps. To get you started, I’ve outlined 4 major factors that will help you grow your fan base, generate engagement, and improve sales.
Downloadable guides aren’t just generous offers from a company. They’re a means of acquiring the data that Google Analtyics does not provide; the data that will move you, the browser, along the lead generation process.
Downloadable guides are a good example of reciprocity in marketing – you give something, you get something. Find out more by reading the full article here.
In the wake of the recent Adria Richards scandal, companies should once again be thinking very carefully about their social media policies. What an employee can and cannot do online should be made clear from the beginning in order to minimise risk for both parties. There’s no point in waiting for something to go wrong. Read our advice on how to create your own social media policy.
Gone are the days when getting found online was only about having a keyword optimised website. Now getting found is about content marketing and more specifically about knowing how your audience consumes content. As technology has changed, new tools have multiplied making it easier to wait for content to find us rather than us having to go out and find it. Read the full discussion.
Direct traffic isn’t just the traffic that comes directly to your site because someone has typed your URL into the address bar. There’s a lot more to it. Actually, direct traffic often includes referrals from emails, instant messenger chats, untagged social campaigns, links from HTTPS websites and much more. Read the full post to find out more. Keep an eye out for the follow up which will teach you how to make sense of more of your direct traffic.
On Tuesday morning Pinterest rolled out its first official web-based analytics tool. This free tool allows verified Pinterest website owners to track a user’s engagement with their boards and pins and to get insight into the images that people are sharing, whether direct from their website or on Pinterest.
Based on a report by Econsultancy, we have created an infographic that summarises the digital trends for 2013. From mobile optimisation to social media engagement and content marketing, there’s a lot to consider. Our infographic should help you decide which areas to focus on so that you can get ahead.
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