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Website Design: big company or small digital agency?

Digital Agency Website Design

If you need someone to design a website for you, how do you know who to choose? A big company may well be cheaper, but are you really getting what you need and could it be more expensive in the long run. Find out a we discuss the pros and cons of each.

Creating a Digital Marketing Strategy

Your digital marketing strategy

Having a digital strategy is about as important as having a website. One can’t function without the other. Get started charting your digital marketing strategy with our comprehensive guide.

What is Conversion Rate Optimisation

Conversion Rate Optimisation Funnel

A website that has been optimized for conversions turns visitors into customers. We’ve listed 8 things you can do to improve your conversion rate. Whether you’re a service-driven business or an ecommerce business, there’s sure to be something you’ll find useful.

Design with Personality in Mind

Design with Personality in Mind - emoticons

Persona-centric web design is growing in popularity. It’s the type of design that takes your target audience into account. Instead of simply creating a pretty website, here’s where you’ll find out what you need to do to create/direct a website that brings in business, that gets your message across and that it a pleasure to use.

What does Walmart have in common with Ecommerce Usability?

Ecommerce websites and user experience

If you’ve got a moment or two, grab a cup of coffee and sit down to read this story. The moral’s at the end. Scroll down to find it if you’re a victim of the ‘internet generation’ and simply don’t have the patience to read a full page of text.

The thread of life (in marketing terms)

Email Marketing - The thread of life

If I had to name one cardinal sin in the world of business it would be this: throwing away email addresses. Just don’t. Find out what you can do with them and how powerful and important they really are.

How to get customers to buy like there’s no tomorrow

3-for-2-007

It’s one thing having an ecommerce website, but how do you get people to buy? And better yet, how do you get people to buy as though the world is nigh? Here are a few simple steps to get you started.

Irony, the European Commission and the EU Cookie Law

It's a no brainer - the EU Cookie Law

Can you really enforce a law without making sure you comply with it first? The European Commission sues 5 countries over not implementing the Cookie Law, disregarding the fact that some of its own sites are still not in compliance.

Use your Facebook Page Creatively

brains and cogs

If you want a Facebook Page that gets shared and posts that people engage with, you’ve got to consider changing your strategy. Facebook is an increasingly visual platform. Here are a few strategies to help you get noticed and best of all, to help you have fun while doing your social media marketing.

Bounce rate, time on site and pages per visit

google analytics

There are three very important metrics to pay attention to in Google Analytics. If you’re not already using them to inform some of your digital decisions, find out how they work and what they can tell you about your own website or about your clients websites.