I began writing this blog post as a review of read later apps like Pocket, Instapaper, Readability and Evernote Clearly, but as I wrote, I realised that the impact of these applications isn’t just huge for advertisers, it’s huge for Search Engine Optimisers (SEOs). For those of you who have never used a read later application, these [...]
In a press release on November 28th 2012, Bing warned shoppers not to get ‘Scroogled’ over the holiday season. This announcement was timed to coincide with the launch of a Bing-branded website aimed wholly at educating consumers and internet users about Google’s hypocritical practices – namely a change to how products are ranked – based on paid inclusion.
With it’s introduction of Brand Pages, Amazon has joined the social media league. Now, brands/companies can apply for an Amazon Page and select products to showcase as well as post targeted marketing updates. How an Amazon Page will compete with the likes of Facebook and Google+ has yet to be seen.
On Tuesday, Pinterest launched their ‘business verification service’ as well as a site which allows you to setup or to convert your current account into a Pinterest Business Account. Step 1 – Verify your Business/Professional Website If you already have a Pinterest account, you can begin by verifying your website. This is a fairly simple [...]
As Christmas draws near, online retailers need to begin thinking about a Christmas Strategy. Statistics show that over half of people shopping for presents this year will be doing so online. If you’re looking for a few ideas, we’ve selected 10 things to help you get started – from tweaking your on-page SEO to sending out a holiday email campaign.
Scarily good marketing doesn’t have to be scarily expensive. It’s a style of marketing that accounts for both your target audience and any special occasions your audience likely observes. Making sure your campaigns suit the season is essential, especially if it gives you the opportunity to create or market a line of themed products or services.
Find out what Candice Landau has discovered online in the past week – from exciting company corporate events through websites your’e sure to love as well as the hottest new video campaign on the block.
A well-designed website takes a lot of factors into account, including – navigation, homepage layout, site design and layout, branding, SEO and the checkout process.
A beautiful website does not equal a functional website. Find out more about the features that you need to incorporate into the design and build of your ecommerce website in order to ensure it is a success.
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