Direct traffic isn’t just the traffic that comes directly to your site because someone has typed your URL into the address bar. There’s a lot more to it. Actually, direct traffic often includes referrals from emails, instant messenger chats, untagged social campaigns, links from HTTPS websites and much more. Read the full post to find out more. Keep an eye out for the follow up which will teach you how to make sense of more of your direct traffic.
On Tuesday morning Pinterest rolled out its first official web-based analytics tool. This free tool allows verified Pinterest website owners to track a user’s engagement with their boards and pins and to get insight into the images that people are sharing, whether direct from their website or on Pinterest.
You may have noticed that not all websites adhere to the once strict principle of keeping all the important information ‘above the fold’. In fact, a good many sites now rely increasingly on the fact that a user will scroll, and keep scrolling. This is fine if your target audience primarily uses mobile devices. If they’re desktop or laptop based, you may be in for trouble.
Based on a report by Econsultancy, we have created an infographic that summarises the digital trends for 2013. From mobile optimisation to social media engagement and content marketing, there’s a lot to consider. Our infographic should help you decide which areas to focus on so that you can get ahead.
Creating loyal followers is all about how you interact with them and the type of marketing you do to appeal to the relevant target audience. To help get you started, we’ve put together a few tips to get you started on the road to creating brand evangelists. Read on.
Content Marketing is the new SEO. Good content and a lot of it is now what will propel you to the top of the search results. This week we’ve focused on online video. All you need to know is how to do it, where to do it, how to market it and what to do to measure whether it has worked. Here’s our guide to video marketing, along with a free, downloadable video marketing planner. Read on!
To create an infographic that will go viral, you’ve got to tick a number of boxes. And while successful infographic distribution is in large part down to how well your infographic is designed and how useful others find the content, a lot of it has to do with the way you market it. Read our comprehensive guide to content marketing with infographics.
Last week Facebook unveiled Graph Search – their first real attempt at getting into search. Graph Search is still in beta mode, and although you CAN request an invite, the features thus far seem very limited. In essence Graph Search is a ‘discovery tool’. You might use it to look for restaurants your friends like [...]
On December 25th, 2012, mobile device usage skyrocketed. In comparison to usage in the previous year, usage more than doubled. This will have consequences for the future of the web. Where should you go next? Where should you market? And what does this mean for ecommerce websites?
Google has made it easier than ever to enhance the way your website shows up on search result pages. All you’ll need to do is spend a few minutes familiarising yourself with the Google Data Highlighter. Find out more about how this will change the way your website displays in the SERPs.
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