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‘Is it okay to tweet something that happened yesterday’ or what do we do if Iran wants to ‘Facebook friend us’? Is there a way to circumnavigate the digital world and how do you answer all the questions that arise when things are changing so fast? We’ve picked out 6 cartoons that summarise some of the idiosyncrasies of marketing in 2013. We’d love to hear your thoughts too!
On May 22, 2013, Google rolled out another change to its search ranking algorithm – Google Penguin 2.0 which is targeting web spammers and black hat SEOs. Approximately 2.3% of English-US queries were affected by the 2.0 algorithm change. In this summary we’ve also included a few pointers for avoiding a Penguin ‘slap’. Get in touch if you need more help.
Slow loading pages have a big impact on site performance. According to a survey by Akamai and Gomez.com, users will abandon a site if it doesn’t load within 3 seconds. Optimising your images for online viewing/best user experience, and a fast page load time, is one of the simplest areas to get right. We’ll walk you through the process.
Lately, guest blogging has had quite a bit of press and what we’ve realised is that there’s still a lot of confusion surrounding whether or not it’s good for SEO. As a form of content marketing, guest posting as a digital marketing tactic began to gain prominence after Google’s ranking algorithm was updated in 2011. Since then it’s had very mixed reviews. Some good, some bad. Here’s what we think.
If you’re wondering whether your website needs an update or whether you need a bit of constructive feedback, this post if for you. While every business is different, as is every target audience, there are a few blanket rules that apply to almost all industries. Let us know what your thoughts are!
If you have a Facebook Page for your business, you’re probably well aware of the fact that the path from ‘like’ to ‘sale’ is not direct. It’s a journey with actionable steps. To get you started, I’ve outlined 4 major factors that will help you grow your fan base, generate engagement, and improve sales.
Downloadable guides aren’t just generous offers from a company. They’re a means of acquiring the data that Google Analtyics does not provide; the data that will move you, the browser, along the lead generation process.
Downloadable guides are a good example of reciprocity in marketing – you give something, you get something. Find out more by reading the full article here.
Sometimes its easier to know how to keep someone on your website by first understanding those things that push them away. We’ve compiled a simple list of things you shouldn’t be doing if you do want to convert browsers into leads or buyers. Continue Reading…
In the wake of the recent Adria Richards scandal, companies should once again be thinking very carefully about their social media policies. What an employee can and cannot do online should be made clear from the beginning in order to minimise risk for both parties. There’s no point in waiting for something to go wrong. Read our advice on how to create your own social media policy.
Gone are the days when getting found online was only about having a keyword optimised website. Now getting found is about content marketing and more specifically about knowing how your audience consumes content. As technology has changed, new tools have multiplied making it easier to wait for content to find us rather than us having to go out and find it. Read the full discussion.